Case study
Baper Rasta বাপের রাস্তা
A satirical browser game about Dhaka's roads. I built it alone in about two weeks. In its first two weeks, 617,438 people played it and six news outlets covered it. Nothing was spent on ads.

- players
- 617,438
- runs played
- 5.46 million
- hours played
- 131,781
- minutes per player
- 12.8
- shares
- 59,718
- played on phones
- 84%
01 / The idea
A daily ride, turned into a game
Every working day I ride across Dhaka to the office. Battery auto-rickshaws drive on the wrong side, the horns never stop, and the rules seem to be optional. One day I decided to turn that frustration into a game.
The game laughs at a road with no rules. It doesn't laugh at the drivers. As I told all three papers that interviewed me, I have nothing against them: the sector needs proper rules and accountability.
“People get irritated by certain everyday problems, and then they slowly get used to them. I want to bring those discomforts forward as comedy.”
02 / The game
Every crash is a “National Loss”
You drive a battery auto through a 3D Dhaka laid out on the real map. On the way you pass places people know: the Shaheed Minar, the flower shops of Shahbag, Karwan Bazar, the metro line, and a pothole with a man fishing in it.
Every crash into a car, a bike, a shop or a stall adds to a score called the National Loss (জাতীয় ক্ষতি). Driving on the wrong side makes it count for more. One touch of a bus or a truck ends the run, and after a crash an angry crowd gives chase. You can charge your battery from an illegal line, and pay the traffic cop “tea money” to make a case go away.
Each run ends on the front page of a made-up newspaper, দৈনিক যানজট (the Daily Traffic Jam). Its headline is about what you just did, and the loss is priced in famous public spending. Players share that page as a picture or a short video. A weekly leaderboard, মোস্ট ওয়ান্টেড (Most Wanted), lists the biggest losses.


03 / The build
Two weeks, no game engine
I built it alone in about two weeks with plain JavaScript, HTML and CSS, and Three.js for the 3D. There is no game engine. The roads, buildings and vehicles are all made in code, so there's very little to download. That matters, because 84% of players are on phones.
It runs on Cloudflare Pages. The leaderboard lives in Cloudflare's database and checks every run before it counts: a limit on what a real run can score, a human check, limits on new devices, and a filter for rude names.

04 / The spread
From one Facebook post to the national news
I shared it with friends and family first, then in one post on my personal Facebook profile. Within a week it was on the national news.
- 21 Oct 2026
Analytics start. The game goes to friends and family first.
- ~22 Oct 2026
One post on my personal Facebook profile.
- 25 Oct 2026
Over 100,000 plays in the first Friday and Saturday.Prothom Alo
- 25 Oct 2026
Over 160,000 people and 800,000 plays by the morning.Bangla Stream
- 25 Oct 2026
The game moves to its own domain, baperrasta.com, without losing anyone’s records.
- 28 Oct 2026
Over 210,000 players and 28,500 hours of play in the first four days.The Business Standard
- 2 Nov 2026
617,438 players and 5.46 million runs, with nothing spent on ads.Google Analytics
Where visits came from
| Google search | 47% |
|---|---|
| Social media | 21% |
| Direct | 16% |
| Other sites | 13% |
Top cities, by players
| Dhaka | 255,240 |
|---|---|
| Chattogram | 37,758 |
| Khulna | 23,894 |
| Rajshahi | 12,958 |
| Sylhet | 11,474 |
21 October 2026 to 2 November 2026, from Google Analytics. About 88% of players were in Bangladesh on 31 October 2026; India, the USA, Saudi Arabia, Indonesia and Germany came next.
05 / The press
Six outlets in two weeks
“I thought, why not turn these everyday frustrations into a game?”
- Prothom Alo25 Oct 2026সড়কে অটোরিকশার বিশৃঙ্খলা নিয়ে বিরক্তি, শেষে বানালেন ‘বাপের রাস্তা’ by Syed Rifat Moslem
- Bangla Stream25 Oct 2026ভাঙচুর করলেই ‘জাতীয় ক্ষতি’, ‘বাপের রাস্তা’য় মেতেছে তরুণরা by Mahjabin Nafisa
- The Business Standard28 Oct 2026Grand Theft Auto…rickshaw by Redwan Islam Orittro
- News24 (TV)29 Oct 2026কী আছে ‘বাপের রাস্তা’ গেমে?
- Manab Zamin (video)29 Oct 2026ফান করে বানানো ১ম গেমেই বাজিমাত, যেভাবে রাতারাতি ভাইরাল হলো ‘বাপের রাস্তা’
- Ekhon TV (TV)1 Nov 2026‘বাপের রাস্তা’: ঢাকার সড়ক বিশৃঙ্খলা এবার গেমের পর্দায়
06 / The criticism
Satire has an edge
Not everyone liked it. Prothom Alo also asked sociologists, and some said the scenes of a crowd chasing the driver could encourage violence. Sajjad Siddiqui, a professor of peace and conflict studies at the University of Dhaka, said the game picks on people who are already weak. Showing mob justice instead of the law, Siddiqui said, could make class hatred and lawlessness seem normal. Siddiqui also said the public's anger over years of traffic chaos is real.
The game has a disclaimer page that says it plainly: don't do any of this on a real road, no mob justice, and no political side.
Work for a brand or a campaign is different. It's built to that brand's tone, with none of this edge. How I keep brand work safe.
07 / Lessons
What went wrong, and what I learned
Copies come fast
Within days, other sites copied the game or showed it inside their own pages. One full copy called itself “Baper Rasta 2.0” and drew about 6,100 players. The game now refuses to run inside other sites, and a copyright complaint to the copy's registrar got it a takedown notice.
A free leaderboard draws cheaters
Scripted fake runs, a public mod and rude names all turned up in the first week. Score limits, a human check, device limits and a name filter now keep the board fair.
Own your name in search
At first the copies ranked above the real game when people searched for it. A guide page, structured data for search engines, the press coverage and a permanent redirect from the old address won the name back. By 2 November, 47% of visits came from Google search.
Make the ending worth sharing
The newspaper page was built to be shared, and players shared it 59,718 times in two weeks. For a game with no ad budget, that was the marketing.
08 / For brands
There's room for a brand on these streets
Baper Rasta already has places for brands: roadside billboards, the sides of buses, and sponsor slots. Made-up names fill them for now. I also make new games from scratch, for brands, campaigns and causes.